National Collaborative on Childhood Obesity Research (NCCOR)
NCCOR seeks to accelerate progress in reducing childhood obesity for all children, with particular attention to high-risk populations and communities. From social media graphics to website design and development to publication design, we have enhanced the name of NCCOR through powerful visuals and messaging.
Website
ROLES
Creative direction
Brand application
Visual design, UX/UI
Wordpress development
CMS customization
TEAM
Brandon Geib, UX/Visual design
Kyra Felton, Front-end development
Shonna Orechio, Web development
Challenge
In 2022 the NCCOR website was an outdated design that lacked user-friendly navigation and no longer effectively showcased NCCOR’s mission to promote research and improve child obesity prevention efforts. It became very clear that there was a crucial need for a more robust search functionality, organization of tools and content, and a visual design that elevated the NCCOR brand.
Approach
I creatively and technically led the web team in crafting a product the client could build upon for years to come. By refreshing their website presence, we decreased the bounce rate by 55% and increased the number of users by 32%. I also implemented the front- and back-end development of the new website providing a system with a range of flexible layouts that would be easily editable in Wordpress.
Equipping communities for success
The NCCOR project is grounded in the creation of tools that help practitioners and providers further their research in childhood obesity thus promoting healthy communities. Through consistent application of the brand, I have led designers in the creation of countless materials for NCCOR that are known and trusted within the research community.
Annual Report
ROLES
Creative direction
Brand application
Conceptual design
Section 508 compliance
TEAM
Shannon Dyson, Graphic design, Section 508
Highlighting NCCOR’s unique role in facilitating research collaboration, dissemination, and scientific innovation through the annual report was the goal of this task. It needed to convey a sense of connection and science and strengthen engagement with key researchers.
Challenge
This year’s report needed to present a hopeful message while still communicating the significance of the research. I led the visual design of this project ensuring brand parameters, 508-compliance and strong visual elements showcasing active, healthy children.
Approach
Continuity is key
Crafting fresh, new designs that continue to inspire while still falling within the brand system is a delicate balance. Photography, content and brand usage all intersect in the design of each report, social media graphic or webpage.