FHI 360
As an international development organization with a global audience, FHI 360 prioritizes user experience, accessibility, and engagement to align their online platform with their core values and goals.
Brand+Website
ROLES
Creative leadership
Brand strategy
Brand assurance
Environmental design
Digital lead
TEAM
Brandon Geib, UX/Visual design
Shonna Orechio, Web development
Kay Garcia, Graphic design
Justin Mills, Motion design
Challenge
FHI 360 faced challenges with fragmented messaging and inconsistent visuals across regions and platforms, hindering effective global communication. The previous brand didn’t reflect the organization’s expanding mission in health, education, and economic development. A rebrand was necessary to create a cohesive identity that better represented FHI 360’s diverse work.
Approach
The creative approach focused on creating a unifying, user-centered design that highlighted FHI 360’s global impact with a modern visual identity resonating with the government advocacy sector. Brand and accessibility were prioritized to enhance name recognition and ensure easy access to knowledge products across health, education, and economic development.
ORGANIZATIONAL VISION
We are working to create a world where opportunity is within reach for all people.
Envisioned concept and art directed design and motion animation of FHI 360 seasonal messaging
Environmental branding for FHI 360 office in DC
BRAND EXTENSION
Building brand equity
Interactive conference booth design at AIDS 2024 in Munich, Germany
Interactive FHI 360 Impact Report 2024
Product build for FHI 360 employee digital business card
