Meeting Targets and Maintaining Epidemic Control (EpiC)

When the EpiC team approached us about a rebrand and updated website, the approach had to be rooted in the online experience and user perspectives. Maintaining the momentum of new subscribers throughout the year was crucial.

Website

ROLES

Creative direction
Brand application
UX/UI/Visual design
Front-end development
Back-end development
CMS customization

TEAM
Brandon Geib, UX/UI/Visual design
Shonna Orechio, Web development

Apply the new EpiC branding to the website blog that retained a significant number of subscribers. The purpose of the EpiC website extended beyond just a “blog” and into a system that prioritized a user-focused approach for search functionality.

Challenge

As the creative director, I led our digital team in the execution of UX/UI, visual design and implementation. I developed the Wordpress platform with advanced custom fielding to adapt the website for long-term use through unique post types.