FHI 360 Adolescent Girls’ Education
Design Lab created a conceptual design for an FHI 360 brochure highlighting adolescent girls’ education and the barriers associated with it. Pairing the brand with contextual illustrations was key to communicating the significance of this topic during the month of October. It was also critical to convey the geographic range of FHI 360’s work in this sector.
Brochure
Creative Direction—
Concept Development, Visual Design, Brand Application
Team
Whitney Jackson, Branding, Graphic Design
Kay Garcia, Illustration
Challenge
To showcase how FHI 360 is approaching, supporting and improving the sector of adolescent girls’ education across the globe. The existing brief contained heavy technical language and lacked emotional buy-in.
Design Solution
Working with our talented team, I guided the designers to a concept based upon the foundational elements of the FHI 360 brand that was emotive and girl-centered through detailed illustrations and a custom iconography system.
Visualizing the barriers
The barriers that stand between a girl and education can be insurmountable. I creatively led the team in the creation of an iconography system that visually represented these barriers at a quick glance.
Extending the components
By exploring pairings of texture and emotive illustrations, we were able to visually convey that FHI 360 is invested in the success of girls’ education across the globe.
