Study with US
Study with US is a public diplomacy program that encourages students from Central Asia to come to the United States to study abroad. We embarked on a new website build for this client to create an online presence that represented the all-American collegiate experience and promoted opportunity.
Website
ROLES
Creative direction
Brand development
UX/UI, visual design
Front-end development
WordPress development
CMS customization
TEAM
Brandon Geib, UX, Visual Design
Challenge
A highly visual and appealing website was needed to encourage students from central Asia to travel to the United States to study abroad. The site needed to showcase important resources for parents and caregivers and application information on how to begin the process.
Approach
I worked on this project as both an associate art director and as a creative director in which I led the team of UX and visual designers in the newly defined web presence for Study with US. I provided direction on user-centered approaches through UX/UI, visual design and Wordpress implementation.
Brand Extension
